7digital Expands Music Footprint To India, South America, South Africa To Bolster Samsung’s Smartphone Blitz

7digital — the streaming music company that offers a direct-to-consumer service but also partners with the likes of Samsung and Pure to power respectively its Music Hub and radio services — on connected devices like smartphones, tablets and music players, today announced a significant international expansion into the emerging markets of India, Brazil, Argentina, Colombia and South Africa, where it says it has now inked deals both with major as well as independent labels to further expand its catalog of 22 million tracks in 42 countries. The expansion also means that London-based 7digital has stolen a march on Spotify, which is in 26 countries , including much of Europe and the U.S., but yet to hit emerging markets. The move underscores the shift we are seeing in growth of mobile services from more saturated markets like the U.S. and Europe to more nascent opportunities in less developed countries — and reflects the same shift we are seeing among hardware makers to target users in these countries. Samsung is currently the world’s largest smartphone maker, making devices on the world’s most popular smartphone platform, Android .

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