In what is clearly a marketing-driven exercise of its own, Adspert , the web-based bid management tool for Google AdWords campaigns, has released a free iOS app to enable marketing managers and the like to monitor their AdWords campaigns on-the-go. Dubbed “Adspert Real-Time”, the app allows users to see an up-to-date review of the performance of their Google AdWords campaigns, providing real-time information on things like conversions per Google AdWords account, average price per conversion, and daily costs incurred for search and display ads. In addition, there’s multi-account support, making it possible to compare different company/client campaigns, and users of the free app don’t need to be customers of Adspert’s paid-for service, either. In other words, this is more about boosting the Adspert brand and leading to future sales, rather than monetizing the app directly. It follows a similar offering for Android which hit the Google Play store back in September
The full story can be read/found on Adspert Launches iOS App For Monitoring Google AdWords Performance On-The-Go
No comments yet.