Apple has indeed managed a significant turnaround in India’s smartphone market, according to new figures out from IDC today ( via CNN ). The Apple smartphone grabbed 15.6 percent of India’s smartphone market in Q4 2012, according to new data from the research firm, just behind market leading Samsung with its 38.8 percent, a significant change from the third quarter of last year, when IDC showed that Samsung had 46 percent share and Apple didn’t even crack the top five . The about-face from Apple comes after IDC said in early February that the Mac maker had turned on the juice with respect to sales in India, growing its share by as much as 400 percent . At the time, no specific details about Apple’s actual change in percentage were released, but today’s update indicates that that growth has been impressive in absolute terms, as well as relative. Apple’s move up has been prompted at least in part by a major change in the way it sells the iPhone in India, by employing the help of small local retailers to distribute the device, and creating amortized payment plans that defray the significant upfront cost of buying an iPhone in India.
The full story can be read/found on Apple Jumps To Second In India’s Smartphone Market Says IDC, Thanks To Shifts In Distribution Model