A big step forward for China’s search giant Baidu as it looks to raise its international profile and credibility in mobile: the company has inked an exclusive deal with mobile carrier France Telecom /Orange to co-brand and pre-load its new Baidu mobile browser on Android smartphones sold in Africa and the Middle East, covering 19 countries where Orange operates in the region. The deal is important for both companies. For France Telecom, a customized mobile product could be a way to attract new users in a still fast-growing smartphone market. It can also use it to drive higher-margin data services and revenue through advertising on smartphones. For Baidu, it’s a way to demonstrate to investors and the rest of the market that it is serious about growing its mobile business internationally, to shore up its basic domestic web search business
The full story can be read/found on Baidu’s Mobile Browser Steps Out Of Asia And Into Africa With Exclusive France Telecom Deal
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