SimpleHoney , the startup co-founded by Joyce Kim (former CEO of Korean pop site Soompi.com and former co-host of the GigaOm show) and Eric Nakagawa (creator of the I Can Has Cheezburger blog), is pursuing a new goal — creating the perfect app for “wish list commerce.” When SimpleHoney launched in May of last year, its goal was to connect travelers with the right hotel based on their personality. The problem, according to Kim (who’s also the startup’s CEO), was that people just didn’t travel enough for the site to build an ongoing relationship with its users — it probably didn’t help that the site was limited to hotels San Francisco and Hawaii. At the same time, the team saw that its “stickiest” feature was the ability to create travel wishlists, so it decided to build a wishlist-focused app, which became the I Want Wish List iPhone app . The idea of creating a wish list is hardly new, but the new app is appealingly simple — Kim described the development process as “stripping down” all the unnecessary features. You search for products that you’re interested in, then add them to your list, which is presented in a clean, image-driven layout.
The full story can be read/found on Cheezburger Creator’s Startup SimpleHoney Shifts Focus From Travel To ‘I Want Wish List’ App