As app developers geared up for the super-competitive Christmas season, marketing costs rose by 30 percent in November from the month before, according to Fiksu , a Boston-based company that helps publishers find the most efficient marketing channels. The company said that the cost of getting a “loyal” user, or one that opens an app more than three times, rose to $1.38 from $1.06 in October. That reversed a four-month trend that saw marketing costs decline going into October’s launch of the iPhone 5. Fiksu said the average number of downloads for the top 200 free iPhone apps in the U.S. declined to 4.57 million per day in November, down from 5.4 million in October
The full story can be read/found on Costs For Marketing Mobile Apps Spiked Last Month Even As Downloads Temporarily Dropped
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