Although a number of mobile customer loyalty and rewards companies have debuted over the years, a good many of these new efforts have been focused on taking the offline concept of the 10-hole punchcard and transitioning it to mobile. Another startup called Front Flip , which today is announcing $3.75 million in Series B funding, has a different take on loyalty – it wants to make these programs more fun, and more like a game you play than a task to complete. This latest round of funding comes from Peter Brown (former chairman and CEO of AMC Entertainment), Gary Fish (CEO of FishNet Security), Lance Melber (sold eSmartLoan.com to Capital One for $155M), and the Brandmeyer Family (founded and sold Enturia to Cardinal Health for $490M). The year-old company was started by brothers Sean (CEO) and Matt Becker (head of product), the former a serial entrepreneur and the latter previously involved in the telecom space. The idea for Front Flip, which uses QR Codes to simulate scratch-off tickets, came to Matt one day while waiting in line to buy coffee, his brother tells me
The full story can be read/found on Customer Loyalty Startup Front Flip Raises $3.75 Million For Its Digital Scratch Cards Platform
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