To prevent people thinking Facebook apps are losing users when there are bugs in the user count data it reports to services like AppData, starting January 16th Facebook will only report user counts in much broader tiered thresholds instead of to the nearest 100,000 starting January 16th. However, it will start reporting App Center rankings. The change follows a disastrous misinterpretation of Instagram data over the holidays. Facebook explains that an app with 1,100,000 monthly active users (MAU) will now be shown as the #300 largest app by MAU and as having more than 1,000,000 MAU.” Trouble With Transparency Until now, Facebook app growth tracking services such as Inside Network’s AppData could pull from Facebook the monthly, weekly, and daily active user counts to the nearest 100,000 of any app on its platform (except for Facebook’s own apps). The public and a developers competitors could use these services to monitor an app’s rise and fall.
The full story can be read/found on Facebook Obscures User Counts Of Apps On Its Platform But Starts Reporting App Rankings