Fiksu , a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously supported optimizations for display ads, video ads, incentivized installs and more, but the move to add Facebook is a testament to the social network’s growing influence as a way to drive app installs for publishers. The added support comes at a good time – Facebook’s mobile app ads are now used by one-fifth of iOS’ top grossing developers , according to Facebook COO Sheryl Sandberg, who shared this information on the company’s latest earnings call. And the potential is there to grow beyond that as well, given that Facebook now reaches 680 million users on mobile daily. Combined with the fact that Facebook already knows what users “like” and what their friends are clicking, these ads are rapidly becoming a viable user acquisition channel for app developers going forward.
The full story can be read/found on Fiksu Introduces Support For Facebook Mobile App Install Ads, As The New Ad Format Shows Early Traction For Top Developers