One of the problems I’ve always run into as a reporter covering the app ecosystem, is that it’s so hard to find actual data about how well apps are doing. There are the top free and grossing ranks, but those tend to measure downloads or volume of in-app purchases. They aren’t good at displaying retention, or whether apps actually keep the users they attract. Then for non-gaming apps, the top grossing ranks are basically irrelevant because these apps tend to be pre-revenue, or earn money through advertising or other transactions that aren’t processed by Apple or Google. But now, a Sequoia-backed company called Onavo is launching Onavo Insights , which uses data to show real market share and active usage for apps
The full story can be read/found on Finally, A QuantCast For Mobile Apps? Onavo Launches Insights
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