Foap , the iPhone app that lets users upload and sell their photos through the startup’s stock photo marketplace, has followed through on its promise to open up the service to brands (yes, that word again ) who want to use the platform as a form of engagement marketing, while also offering another avenue for keen “iPhoneographers” to get paid. It’s also announcing that Puma, Rebtel, Interflora AB, Hattrick, and VisitSweden have signed up as brand partners. Dubbed “Foap Missions”, brands define a photographic brief (e.g. take a picture of X in Y) and set a cash prize for the winning entry. They then push this “mission” out to their existing community channels and through Foap itself.
The full story can be read/found on Foap Launches Photo Missions So Brands Can Get In On The Engagement Marketing Action