The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google just announced it’s making it easier to buy an AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid discovery market emerging as every company in the world goes mobile. How are the big ad platforms going to stay afloat as users shift from the full-sized web to the small screen? Less room to show ads and reluctance to tap in payment information to make purchases mean traditional advertising models fail on mobile.
The full story can be read/found on Google Muscles Further Into Paid Discovery Of Apps With New Focus On Click-To-Download Mobile Ads