Legimi Wants To Be The ‘Spotify For Ebooks’ With A Business Model That Relies On You Reading Less

Legimi is definitely a startup I’ll be watching closely in 2013. Put simply, it aims to be the ‘Spotify for ebooks,’ in which for a monthly subscription, users get access to a potentially infinite library of reading material, all accessible via the cloud. But more than that, this Polish startup, whether it succeeds or not, epitomises the collision of old media business models with new technology and new consumer habits. After years of being told that one day consumers will access all of their media from the cloud, anytime and anywhere, thanks to the likes of Spotify, Deezer and Rdio (music), or Netflix, Lovefilm and Hulu (film and television), that day has finally arrived. The subscription, cloud-based model, combined with new consumption devices — tablets, smartphones, and Internet-connected TVs and set-top boxes — and near-ubiquitous broadband, has ushered in an era where consumers no longer feel the need or desire to own the media they consume. So, why not apply that same consumption model to ebooks? Well, as it turns out, there are a number of companies who already are, but in many ways it’s still very early days

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