Marissa Mayer’s 3 Goals for Yahoo: A Better UI, Bigger International Reach And Broader Demographics

Considering the long-standing struggles of Yahoo as a business, its board of directors battles, and Scott Thompson’s “ResumeGate” , Yahoo (and its investors) have been in sore need of some good news. When beloved Google exec Marissa Mayer took the helm as CEO back in July, finally Yahoo had a cause for optimism. Today, Yahoo released its financial results for Q4 2012 , which marked the end of Mayer’s second full quarter at the helm and showed that new CEO’s efforts to implement a turnaround are truly underway. For starters, the company showed the first signs of progress in that regard, with revenues coming in at $1.22 billion with non-GAAP EPS at 32 cents — a 4 percent year-over-year increase. But the real question is, now that the Honeymoon period is coming to a close, whether Mayer will be able to provide the infusion of energy and leadership that Yahoo needs to regain its former position as an innovative, Web giant and not a has-been

The full story can be read/found on Marissa Mayer’s 3 Goals for Yahoo: A Better UI, Bigger International Reach And Broader Demographics

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