NeroKwik, the cloud photo organization service from the makers of the leading disc-burning software of old, is officially debuting its iPhone and iPad app today. The iOS clients join its existing Android and online products, offering users the ability to pull in all the photos they’ve uploaded to Facebook and Google+, organize them by metadata and other criteria, and view them in ready-made presentations called “Tapestries.” The iOS launch of the NeroKwik app means it now reaches the vast majority of mobile users, meaning a much broader potential audience for the company’s cloud photo play. Nero isn’t the first digital media company to identify this trend, of course: Adobe offers Revel, a similar product, to try to keep up with users as they move to cloud storage and web-based photo album sharing, but Nero’s approach is unique in that it lets others handle the heavy lifting of actually storing pics, and in that it offers its services to users for free. Nero Chief Product Officer Martin Stein took me through the app and explained how it was different.
The full story can be read/found on NeroKwik Brings Its Cloud Photo Collection And Sharing App To The iPhone And iPad