Pandora has fully launched in Australia and New Zealand, the only two places outside of the U.S. where the service is available in its entirety, with the addition of mobile access via iOS and Android apps today. Previously, the service was available in a limited form in both countries thanks to a web-only access trial, but now smartphone users can get in on the action. The service, which provides personalized streaming radio stations for listeners, has created Australia and New Zealand-specific stations to tailor the experience to its newest markets, the company relayed in a press release. The company anticipates significant uptake of its new free mobile apps in these markets, since it says Australians and New Zealanders are “among the world’s most mobile-centric societies.” In the U.S., Pandora says 75 percent of usage of its service now occurs via mobile apps, with over 115 million of its 175 million stateside registered members having accessed either the iOS or Android apps.
The full story can be read/found on Pandora Internet Radio Launches Fully In Australia And New Zealand With Mobile Apps For iOS And Android