Founded in late 2011, 100Plus set out to tap into the growing popularity of the Quantified Self movement to create a personalized, mobile health prediction platform to help Average Joes like you and me stay active and get healthy. Like some of today’s better known activity and health trackers, like Fitbit, Jawbone’s Up and RunKeeper, 100Plus wants to leverage our ever-present mobile devices to create a more accessible way to analyze, understand and digest our health data — in turn, encouraging us to complete small, healthy actions, while receiving realtime feedback on how those actions affect their daily routines and long-term health. Of course, just as we’ve heard from Tony Stubblebine and the Lift team (who have similar aspirations for their iOS app, albeit without the same health-focus) that’s easier said than done. So, rather than spending a year honing a “final product,” as the team described in a recent blog post , they decided to launch a series of “app experiments” to test their hypotheses and to learn what people really want from a health tracker. Through these two “app experiments” (100Proof and Outside), the team learned that people are most likely to succeed in changing their lifestyle when given small, micro-goals and activities that make it easier to gain momentum and actually achieve those goals.
The full story can be read/found on Peter Thiel & Reid Hoffman-Backed 100Plus Unveils Its First iPhone App, “A Life Coach In Your Pocket”