Indonesian game developer, TouchTen , has been signed up as Gimmie’s exclusive game distributor in its country. Gimmie is a start-up by former lead programmer at PopCap Games, Roy Liu, and David Ng, who led business development at ChinaCache. The company employs a model typically found in fun fairs, which offers real prizes as rewards for playing. After a recent pivot away from Silicon Valley towards Asia—a move which resulted in Liu’s departure to join Chartboost —it looks like TouchTen is the first Asian partner that has come from this change in strategy.
The full story can be read/found on Real Prizes To Draw Gamers In In Indonesia