Report: Market For Paid Apps Hits $8B In 2012, While Average Revenue Per App Drops 27%

The mobile app economy continued to show impressive growth in 2012, with Apple’s App Store maintaining its course, while its rival, Google Play, was able to make some significant gains. A November report from mobile analytics firm App Annie showed that, while iOS revenues still hold a lead over its rival, Google Play revenues were up 311 percent overall from January 2012 and downloads were up 48 percent. And today, Darrell touched on a new year-end report from mobile analytics firm adeven , which expects the iOS App Store to add over 435,000 new apps to its roster in 2013, up from around 380K in 2012. With the onslaught of apps likely to continue, this only serves to highlight two of the biggest problems facing the app economy in 2012 (and going forward): Discovery and revenue. Both go hand in hand, as undercooked discovery mechanisms have played a hand in what has become an imbalance of wealth, with app store riches being dominated by top developers

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