Singly , a startup aimed at simplifying the integration of third-party services in both web and mobile applications, is today launching its platform into open beta. Until now, the company has been in private beta testing with around 3,000 developers who are using Singly in some 250 applications, including TimeHop and Geekli.st, as well as Mural.ly, SalesLoft, Cloudmine, Farmstand, AdoptTogether and more. The company was co-founded by Jason Cavnar, previously of social reader startup Nsyght; Jeremie Miller, best known as the inventor of the Jabber/XMPP open source protocols for instant messaging; and Simon Murtha-Smith. At a very high level, Singly offers to speed up the process of manually having to write code to authenticate users via third-party services, pull in their friends list and other data (think photos, bios, etc.) from various social networks and other services, and then allow those users to share to social networks, as well.
The full story can be read/found on Singly Launches “App Fabric” Platform For Developers To Speed Up Integrations With Dozens Of Services