Target today made a huge move to counteract the practice of “showrooming,” the term that refers to how consumers are using retail brick-and-mortar stores to go hands-on with items, which they then order online for less – often from competitors like Walmart and Amazon. The company announced that it is now extending its holiday price matching policy year-round, in order to match those prices offered by online retailers like Amazon and Walmart.com, as well as BestBuy.com and Toyrus.com (including Babiesrus.com). The deal also includes Target.com, just in case Target’s own online property ends up competing with its retail stores on price. The price match is only being offered for up to seven days following the purchase, and as before, the policy includes print ads from other local retailers, too. It’s hard to say whether or not the move will have the desired impact.
The full story can be read/found on Target Now Price Matching Amazon, Walmart.com, BestBuy.com & Toyrus.com Year-Round