With the holiday season upon us, let’s take a look at some of the gift-giving services and how well they work, writes contributor Natasha Starkell. Facebook’s acquisition of Karma earlier this year must have caused quite a few sighs and fading hopes of the gift-giving websites, and Giftiki was even acquired by LaunchRock a couple of months ago. Yet Facebook Gifts differs from other gift services in how much freedom both the giver and recipient of the present have to select the from the gift options. Karma, now known as Facebook Gifts, allows Facebook users (by now nearly everyone) to do more than just write “happy birthday” on the friend’s timeline; now users are notified when the their friend has a birthday coming up, they can click on the gift badge, choose a gift from the list provided, and notify the friend via the Timeline or in a private message. Facebook Gifts can be paid once the person accepts the gift, which saves times on post-Christmas returns, exchanges and eBay trading of unwanted gifts.
The full story can be read/found on The Social Gift-Giving Wars — Which One Looked Best For The Holiday Season?