WalletKit , a 500 Startups-backed platform allowing businesses to create passes for mobile wallets like Apple Passbook, is today making its public debut just ahead of 500 Startups’ Demo Day. Although pass-building toolkits are now a fairly crowded space, WalletKit offers a couple of differentiated features – anyone can update the passes created on its platform with new promotions, offers and other changes, and it’s also planning to target all top wallet platforms eventually, not just Apple’s. For many companies, Apple Passbook may represent their first foray into mobile – offering a mobile app may have not made sense before (such as for consumer packaged goods companies). For others, Passbook instead represents a way to get a more prominent position on users’ homescreens, by offering users more timely access to coupons, incentives, and other offers. And of course, Passbook, as its name implies, works to deliver tickets and other passes to users as well, like movie tickets, bus or plane tickets, and more
The full story can be read/found on WalletKit Hustles Its Way Into 500 Startups With Its Mobile Pass Builder For Apple’s Passbook
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