Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com . He is the author of the forthcoming book “ Hooked: How to Drive Engagement by Creating User Habits .” Follow him on Twitter @nireyal . A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem.
The full story can be read/found on Ways To Get People To Do Things They Don’t Want To Do
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