Webinar distributor BrightTalk launched as a platform through which organizations could upload and share webinars and other marketing materials with partners and potential customers. That’s a thoroughly lucrative business, it seems, as there are thousands of such videos on its site. Now it’s looking to make better use of all those assets that it has on its platform by making them easier to find, and watch, and share. Unlike other webinar distributors, where the content is mainly controlled and marketed for short-term benefit by the client promoting it, BrightTalk sees value in the long tail of webinars that are hosted on its platform.
The full story can be read/found on Webinar Startup BrightTalk Re-Launches Its Website, Adding HTML5 Video And Sharing Features