Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are , and consults for many companies on game design and development. You can follow him on Twitter here . In the age of better metrics for games, some developers take it too far and let the numbers make their creative decisions .
The full story can be read/found on What Games Are: Games Need Their Nielsens
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