Lovely , the apartment search service that was initially built as a better and easier way of finding available apartment rentals originally listed in the large-but-feature-light Craigslist.org, has now racked up 4 million proprety views on its site (1 million in the last 30 days), with over 1 million active rental listings on the site, as it tackles the $10 billion residential rental market as an aggregator of other rental listings services — once described to me by founder Blake Pierson as the “Kayak” of rentals . Now it is raising money for a Series A round — amont still unspecified – to add to a previous angel round of $2 million from investors that include Keith Rabois of Square; Ben Ling (formerly of Badoo and Google), Walter Kortschak (Summit Partners), Tom Byrne (Loopnet), Colin Evans (Stubhub), Alex Zubillaga, 500 Startups, Felicis Ventures, Founder Collective, SV Angel and others. The startup has come a long way so far in its goals — even if some of that change has been forced upon them. When Lovely first launched in 2011, it got all of its data via an agreement with 3Taps (also one of the company’s backers), which was sourcing Craigslist to get that data. 3Taps, as you may already know, is now being sued by Craigslist for unauthorized use.
The full story can be read/found on With 4M Apartment Rentals Viewed On Its Site, Lovely Is Breaking Free Of Litigious Craigslist And Raising A Series A